OUR APPROACH

We work with communities and stakeholders for each cultural institutions. Our partners are the stewards/owners of the cultural infrastructure - (government, not-for-profits, trusts, chiefs, royals, private individuals); communities (geographic, of interest or otherwise); funders (government, international cultural agencies, foundations, philanthropists, individuals); researchers (universities, civil society, individuals); media (broadcasters, networks, content creators) and more. 

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We work with passionate individuals who are committed to trying new models, taking risks, experimenting, innovating, and collaborating. 

Our Makeovers are driven by communities, working with local and pan-African creatives - designers, artists, architects, scenographers, performers, writers, filmmakers, gamers, and more - who bring their imaginations and creative skills to re-imagining and re-viving existing infrastructure. 

Our museums form a group of dynamic cultural spaces - each one unique but with a common commitment to quality, creativity, relevance and responsiveness to our young audiences. A/42 member museums share a common brand and positioning, booking systems and operational model. We travel exhibitions and shows within the group and share our skills and expertise. 

Creative Repair Studio transforms AND operates museums. Once we have transformed the visitor experience we stick around to help make the renewed institutions a success through on-the-job training, ongoing support for visitor services, marketing and communication, and developing earned income opportunities. We share the risk and the reward - through signing long-term management services agreements with our group museums we ensure we are in it for the long haul. 

The visitor is at the center of what we do. We do ongoing extensive research to make sure we are always providing an exceptional experience to all of our visitors. Although open to everyone, we are specifically geared towards Millennials, Born Frees and Generation Zs - locals and tourists.

We bring together funders and investors who seek to make a long-term social impact, with cultural institutions with untapped potential in their collections, buildings and creative communities.

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Together we embark on a journey of sustainable transformation designed specifically to attract and engage new generations.